“Everybody is a publisher!”
We had the president of Vertical Measures, Arnie Kuenn, speak as the Must See Monday Speaker. He talked about the future of online contents. I asked him, during the question answer session, if the journalism-social media-romance was likely to culminate in a successful and stable marriage. After all, journalism is a freaking serious job — digging out stories, verifying sources and being accountable to newspaper ombudesmen for errors. On the other, a news provider on a social network is not accountable to anyone about the authenticity of his contents. He creates a sensation and suddenly disappears.
He said with the advent of social networks and blogs, everyone had become a publisher. Like it or not, as America’s most trusted man said, that is the way it is. Only the ones, he said, who were good at Search Engine Optimization (SEO) through various strategies were going to attract more visitors in the future.
This is surely going to make our job more demanding. At the same time, I think we need to take this as an advantage as well as a challenge. People will still come to the mainstream media outlets for accurate and objective news provided that we stick to professional commitment.